# Why Your Organisation Should Invest In An SEO Strategy The great benefit of SEO is sustainability, and not a game of quick wins. But the return on investment for SEO compounds over time. Eventually, the cost of your SEO maintenance will decrease, while your revenue will continue to grow. Today, SEO is widely considered a staple of any marketing strategy. SEO is a long-term strategy. To be successful, you must build quality content that thoroughly addresses the needs of your target audience and compels them to take action.  ## Technically Optimized Websites Are Faster Leading UK Consultants, including Gaz Hall who runs an SEO Consultancy in London, believe: Identify crawled and uncrawled URLs, crawl frequency, orphaned pages, and broken links to maximize your crawl budget. Search engines give preferential treatment in search results to websites that display certain technical characteristics - for example a secure connection, a responsive design or a fast loading time - and technical SEO is the work you need to do to ensure your website does so. When you optimize your page speed, you help improve a page's load time. Every website should be HTTPS secured. If you haven't secured it yet, now is the time. You have to purchase a SSL certificate and connect your website. A professional [SEO Consultant](https://gazhall.com) will keep themselves updated with the latest trends and techniques which are working well in the market. ## Google Loves Original Content Content SEO is essential. No one will read your content if it’s crappy. Like visitors, Google reads and scans your website text. Google’s algorithm decides the ranking of your site largely based on the content you publish. And we all know content is king. Effective SEO helps bring internet users to your website. Reliable content marketing help keeps them interested in the ways you’re offering to help them. SEO + Content Marketing = Conversion Strategy. Search engines routinely give preference to websites that bring high domain authority and good user experience to the table. The underlying assumption is that a high domain authority site will typically provide better or more accurate content. There is often truth in the assumption. Across industries, content writers often settle for or default to SEO lite. SEO lite is when you insert the keyword phrase you’re looking to rank for into the article title, add it 2-3 times into the post, include it in the meta description and URL, write as relevant a piece as possible, then publish and cross your fingers that the article ranks. An experienced [London SEO Consultant](https://gazhall.com/seo-consultant-london.html) will help you to improve your ranking on the search engine while also not exceeding your budget. ## Get In-Depth And Actionable Analysis Of Your Competitors Your business competitors are those selling the same things as you, so in this case, that would be anyone who is selling natural pet products. You can find your online competitors by typing in one of your focus keywords and seeing who else appears for those results. Learn what CMS is used or what web development platform your competitors’ sites are built with. Some website platforms do a good job of optimizing most on-page SEO factors. Other technical elements, such as the hosting server, also have an effect on site SEO to a certain extent. You’ll never be able to fully understand or duplicate a competitor’s strategy. A competitive analysis is just one input in your growth strategy —  and a limited one at that. You don’t want to rely on your competitors for marketing tactics. If you’re planning a new online venture, or are simply sick and tired of losing to competitors in organic search, then you need to do an SEO competitor analysis. A [SEO Agency](https://gazhall.com/seo-agency.html) will ensure high visibility and growth of your business across your desired location. ## The Importance Of Keyword Research & How To Begin If your site ranks highly for specific keywords but you’re still not seeing the fruits of your labor, You may not be targeting ‘good’ keywords. I know what you’re thinking. Is there really such a thing as good keywords? Well, actually, yes! Keyword research is important for SEO because it allows you to see the volume and competition data for the keywords you think you want to use. It also supports any changes you need to make to your chosen keywords going forward. Starting with a general keyword list is always best, followed by specific categories or topics. Explore Google to see the keyword landscape as well as related questions people ask, and check out related blogs or forums for more insights. Keyword research is fundamental. It’s the backbone of any good SEO campaign. Without keyword research, your website may not be relevant to your target audience and will not be considered relevant by Google. Well-executed keyword research is the springboard for your digital marketing strategy. A [SEO Consultancy](https://gazhall.com/seo-consultancy.html) knows that content quality and user experience are the most important elements of search engine optimization. ## Mind Blowing SEO Stats After reading these SEO statistics, you’ll understand why search engine optimization is still crucial and as important as ever despite changes in how we have consumed content over the years. - 48% of consumers are using voice for general web searches. - 60% of marketers say that inbound (SEO, blog content, etc) is their highest quality source of leads. - 13.53% of keywords with ten searches per month or fewer consist of only one or two words. - 71% of B2B marketers use content marketing to generate leads. - 18% of local smartphone searches led to a purchase within a day compared to 7% on non-local searches. - There are an estimated 3.5 billion searches on Google each day. A [York SEO Agency](https://gazhall.com/seo-york.html) can spend years learning how to analyse data in order to improve content and help businesses grow. ## More Links = Higher Rankings Rather than trying to game the system, focus on white hat link building – methods to get links that don’t violate Google’s guidelines. Content promotion is complex, as it requires research to define the right audience, as well as the deployment of outreach techniques that are proven to earn backlinks. There was a time when even low-quality links helped in ranking a site. But ever since Google rolled out its Penguin algorithm, the whole landscape of backlinking has changed. You would not just throw a link on your website, arguably the most important marketing platform for your business, from any old source. You want to make sure it is a reliable, quality source, and so do other business owners. Adding links from other sites gives an automatic endorsement, or approval, of the content on that site. An independent [SEO Specialist](https://gazhall.com/seo-specialist.html) has to be comfortable with the given setup of internal and external teams and consider its impact on the overall SEO strategy. ## Boost Your ROI Through Local SEO Local businesses need creative ways to improve their online visibility and reach, and that is when local SEO comes into play. When performed strategically and efficiently, local search optimization can prove to be invaluable for brick and mortar stores and local small businesses. Local links are done with the intention to build relevance for a website towards its locality. What makes Local SEO unique is that Google uses a different set of ranking factors to rank the local search results. Localized content and local link popularity are factors, just as it is in Google’s traditional search algorithm, so it's important to build local landing pages for each of your locations. A recommended [SEO Agency Yorkshire](https://gazhall.com/seo-agency-yorkshire.html) will be on top of all the changes and can take the burden of ensuring your content ranks well off your hands. ## Is Your Company Ready To SEO Overseas? Doing global SEO for your website is not entirely different from performing your regular SEO strategy. However, to succeed in global SEO, you have to do more beyond the ordinary, such as optimizing for your target audience’s language and country. Ranking internationally is about providing the right content for the right audience, often for specific business reasons. Don't forget to conduct multi-regional keyword research. Each locale or region will have it's own set of keywords. In order to make your global SEO efforts successful, you have to do your research first – where are your products and services most wanted? The best [Professional SEO Service](https://gazhall.com/seo-services.html) is someone who has a thorough knowledge of such SEO techniques that bring your content to the forefront of the search results page. Deliver great service as well as great Search Marketing services. It’s important to understand your current situation, and create a framework for priorities and tactics. To avoid shooting from the hip and wasting energy, allow enough time to formulate a clear, specific plan based on priorities that will matter to the business. Check out more intel on the topic of Freelance SEO Consultants on this [Moz](https://moz.com/beginners-guide-to-seo) web page. ## Related Articles: [More Information On Freelance SEO Consultants](https://doc.adminforge.de/s/_sfln-WrT#) [Supplementary Insight On SEO Experts](https://pad.ufc.tu-dortmund.de/s/WfT6g_xgk#) [Supplementary Information On SEO Specialists](https://pad.degrowth.net/s/Czmj3SZSs#) [Supplementary Insight About Search Engine Optimisation Consultants](https://pad.funkwhale.audio/s/m81bV-VRe#) [Background Findings With Regard To SEO Consultants](https://pad.lescommuns.org/s/WGzWv-plE#) [Further Findings About SEO Experts](https://wiki.prochipovan.ru/index.php/%D0%A3%D1%87%D0%B0%D1%81%D1%82%D0%BD%D0%B8%D0%BA:Seo-consultant) [Additional Findings About Freelance SEO Consultants](https://s1.vsetistorage.ru/upload/files/2024/12/zl2WsvN7wO5v8O92e2IP_26_23ffc1dbf86f73b271e8c2fc4dc79e5a_file.pdf)